The 21st century media (r)evolution: emergent communication practices

Introduction -- The new mediaspeak : media language and terminology today -- Understanding the mediascape : philosophies and theories of emergent media -- Sorting myths and cyberbole from trends and tipping points -- The future of community and culture -- The future of journalism -- The future of ad...

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書目詳細資料
Subtitles:The twenty-first century media(r)evolution
主要作者: Macnamara, Jim 1951- (Author)
格式: Print 圖書
語言:English
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出版: New York, NY [u.a.] Lang 2010
In:Year: 2010
Standardized Subjects / Keyword chains:B 新媒體 / 大众传播 / 社會–文化轉變
B 媒體新聞學 / 未來
B 企業 / 廣告 / 公共關係 / 新媒體
B 新媒體
Further subjects:B Communication Technological innovations
B Mass media and culture
B Mass Media Technological innovations
在線閱讀: Inhaltsverzeichnis (Verlag)
實物特徵
總結:Introduction -- The new mediaspeak : media language and terminology today -- Understanding the mediascape : philosophies and theories of emergent media -- Sorting myths and cyberbole from trends and tipping points -- The future of community and culture -- The future of journalism -- The future of advertising -- Future media business models -- The future of public relations -- The future for organizations and business
Item Description:Includes bibliographical references and index
ISBN:1433109360