Corporate social strategy: stakeholder engagement and competitive advantage
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| Contributors: | |
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Cambridge [u.a.]
Cambridge Univ. Press
2011
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| In: | Year: 2011 |
| Reviews: | Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage, by Bryan W. Husted and David Bruce Allen (Cambridge: Cambridge University Press, 2011), 362 pages (2012) (Doh, Jonathan)
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| Standardized Subjects / Keyword chains: | B
Corporate social responsibility
B Corporate planning / Social responsibility |
| Further subjects: | B
Strategic management
B Social action Economic aspects B Corporate social responsibility B Strategic planning Social aspects B Social entrepreneurship B Strategic Planning Social aspects B Social Entrepreneurship B Social responsibility of business B Performance-Messung B Social Action Economic aspects B Business ethics |
| Online Access: |
Cover (Verlag) Inhaltsverzeichnis (Verlag) |
| Item Description: | Formerly CIP Uk. - Includes bibliographical references and index. - Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy |
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| ISBN: | 0521197643 |