Corporate social strategy: stakeholder engagement and competitive advantage

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Bibliographic Details
Main Author: Husted, Bryan W. 1957- (Author)
Contributors: Allen, David Bruce (Other)
Format: Print Book
Language:English
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Published: Cambridge [u.a.] Cambridge Univ. Press 2011
In:Year: 2011
Reviews:Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage, by Bryan W. Husted and David Bruce Allen (Cambridge: Cambridge University Press, 2011), 362 pages (2012) (Doh, Jonathan)
Standardized Subjects / Keyword chains:B Corporate social responsibility
B Corporate planning / Social responsibility
Further subjects:B Strategic management
B Social action Economic aspects
B Corporate social responsibility
B Strategic planning Social aspects
B Social entrepreneurship
B Strategic Planning Social aspects
B Social Entrepreneurship
B Social responsibility of business
B Performance-Messung
B Social Action Economic aspects
B Business ethics
Online Access: Cover (Verlag)
Inhaltsverzeichnis (Verlag)

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245 1 0 |a Corporate social strategy  |b stakeholder engagement and competitive advantage  |c Bryan W. Husted, David Bruce Allen 
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500 |a Formerly CIP Uk. - Includes bibliographical references and index. - Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy 
505 8 0 |a Machine generated contents note: List of figures; List of tables; List of appendices; Acknowledgments; 1. Introduction: corporate social strategy; Part I. Fundamentals: 2. The ethics of social strategy; 3. Theory of the firm and corporate social strategy; 4. Overview of the model: how do we build corporate social strategy?; 5. Elements of successful corporate social strategy; Part II. The Process of Developing Corporate Social Strategy: 6. Competitive environment; 7. From stakeholder management to social strategy; 8. Resources and capabilities; 9. Corporate identity; Part III. Implementing Social Strategy: 10. Organizing for social strategy; 11. Corporate social strategy management and the multinational company; 12. Measurement and evaluation; 13. Conclusions: the future of social strategy; Bibliography; Index. 
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