How Faith-Based Marketing Can Forestall the Crisis of Institutionalized Religion
The universal prominence of religion is substantiated by the craving for transcendence - an essential characteristic of human existence. Yet, as the times are changing, religion must keep evolving in order to maintain its authority and bolster its influence over the society that produced and cultiva...
| Autor principal: | |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
CEEOL
[2019]
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| Em: |
Journal for the study of religions and ideologies
Ano: 2019, Volume: 18, Número: 52, Páginas: 125-141 |
| (Cadeias de) Palavra- chave padrão: | B
USA
/ Religião
/ Institucionalização
/ Crise
/ Movimento evangelical
/ Marketing
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| Classificações IxTheo: | AD Sociologia da religião KBQ América do Norte KDG Igreja livre |
| Outras palavras-chave: | B
faith-based marketing
B Seduction B Transcendence B Fundamentalism B Evangelism B Manipulação B Crisis B institutionalized religion |
| Acesso em linha: |
Volltext (kostenfrei) |
| Resumo: | The universal prominence of religion is substantiated by the craving for transcendence - an essential characteristic of human existence. Yet, as the times are changing, religion must keep evolving in order to maintain its authority and bolster its influence over the society that produced and cultivated it. Thus, in the United States, for instance, evangelism - the cardinal impulse of Christianity, has been able to stay on top of the waves of change that are rocking our globalized world by putting both the modern principles of economics and the perks of technologically mediated communication in the service of revivalism. Starting from Sandu Frunza's take on the crisis of institutionalized religion and using Aurel Codoban's 'weakened transcendence' concept and his model of communication contingent on seduction and manipulation, in order to explore some examples of faith-based marketing aimed at various age groups, this paper sets out to evaluate the strategies of religious evangelism that account for its success in the case of American Christian Fundamentalism. |
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| ISSN: | 1583-0039 |
| Obras secundárias: | Enthalten in: Journal for the study of religions and ideologies
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