Pop Religion in Japan: Buddhist Temples, Icons, and Branding
The need manifested by Japanese Buddhist organizations to present themselves as "modern" forces that are relevant to present-day society seems to be central in shaping their communication strategies. In this regard, one interesting aspect is represented by religious institutions' atte...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Saskatchewan
[2014]
|
| In: |
Journal of religion and popular culture
Year: 2014, Volume: 26, Issue: 2, Pages: 157-172 |
| Further subjects: | B
Consumerism
B marketing strategies B Japanese Buddhism B Hello Kitty B Buddhist temples B Ryōhōji B Popular Culture B pop characters B Branding |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |
MARC
| LEADER | 00000naa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1691061956 | ||
| 003 | DE-627 | ||
| 005 | 20200226170936.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 200226s2014 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.3138/jrpc.26.2.157 |2 doi | |
| 035 | |a (DE-627)1691061956 | ||
| 035 | |a (DE-599)KXP1691061956 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 0 |2 ssgn | ||
| 100 | 1 | |a Porcu, Elisabetta |e VerfasserIn |4 aut | |
| 109 | |a Porcu, Elisabetta | ||
| 245 | 1 | 0 | |a Pop Religion in Japan |b Buddhist Temples, Icons, and Branding |
| 264 | 1 | |c [2014] | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a The need manifested by Japanese Buddhist organizations to present themselves as "modern" forces that are relevant to present-day society seems to be central in shaping their communication strategies. In this regard, one interesting aspect is represented by religious institutions' attempts to "brand" themselves to enhance their profiles and visibility, specifically by drawing on popular culture formats. Based on fieldwork in Japan, I examine the use made by Japanese Buddhist institutions of these formats in their attempt to revive Buddhism and make its teachings attractive to an audience greater than the elderly parishioners who still maintain contact with their temples, mainly for funerary rites and other memorial rituals related to the ancestors. | ||
| 601 | |a Religion | ||
| 601 | |a Buddhist | ||
| 650 | 4 | |a Japanese Buddhism | |
| 650 | 4 | |a Buddhist temples | |
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Popular Culture | |
| 650 | 4 | |a Consumerism | |
| 650 | 4 | |a Ryōhōji | |
| 650 | 4 | |a pop characters | |
| 650 | 4 | |a Hello Kitty | |
| 650 | 4 | |a marketing strategies | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of religion and popular culture |d Saskatoon, SK : University of Saskatchewan, 2002 |g 26(2014), 2, Seite 157-172 |h Online-Ressource |w (DE-627)363761780 |w (DE-600)2106386-2 |w (DE-576)281223165 |x 1703-289X |7 nnns |
| 773 | 1 | 8 | |g volume:26 |g year:2014 |g number:2 |g pages:157-172 |
| 856 | 4 | 0 | |u https://www.utpjournals.press/doi/full/10.3138/jrpc.26.2.157 |x Resolving-System |
| 856 | |u https://doi.org/10.3138/jrpc.26.2.157 |x doi |3 Volltext | ||
| 936 | u | w | |d 26 |j 2014 |e 2 |h 157-172 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 3598606230 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1691061956 | ||
| LOK | |0 005 20200226145201 | ||
| LOK | |0 008 200226||||||||||||||||ger||||||| | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 935 |a ixzs |a ixzo |a rwrk | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| REL | |a 1 | ||
| SUB | |a REL | ||