Adopting Marketing Communications: Publicity Campaigning in the Evangelical Lutheran Church of Finland
The Evangelical Lutheran Church of Finland (ELCF) has utilized wide-scale advertising, especially during the 21st century. These campaigns serve both publicity and advertising campaigns, but there is no clear understanding of when, how and why the ELCF adopted this form of marketing communication. M...
Autor principal: | |
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Tipo de documento: | Recurso Electrónico Artigo |
Idioma: | Inglês |
Verificar disponibilidade: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Publicado em: |
Universitetsforlaget
[2020]
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Em: |
Nordic journal of religion and society
Ano: 2020, Volume: 33, Número: 1, Páginas: 30-41 |
(Cadeias de) Palavra- chave padrão: | B
Suomen evankelis-luterilainen kirkko
/ Relações públicas
/ Marketing
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Classificações IxTheo: | AD Sociologia da religião KBE Escandinávia KDD Igreja evangélica ZA Ciências sociais |
Outras palavras-chave: | B
Publicity campaigns
B Evangelical Lutheran Church B Finland B Branding B Communication |
Acesso em linha: |
Volltext (Verlag) Volltext (doi) |