The Philosopher Is Not Always Right: A Comment On "The Customer Is Not Always Right"
This paper is a response to "The Customer Is Not Always Right" published in the November, 1994 issue of this Journal (Sorell, 1994). The authors argue that "The Customer Is Not Always Right" ignores significant contributions from the literature of business and economics. This com...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1998
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| In: |
Journal of business ethics
Year: 1998, Volume: 17, Issue: 1, Pages: 39-44 |
| Further subjects: | B
Case Basis
B Parsimonious Explanation B Significant Contribution B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Summary: | This paper is a response to "The Customer Is Not Always Right" published in the November, 1994 issue of this Journal (Sorell, 1994). The authors argue that "The Customer Is Not Always Right" ignores significant contributions from the literature of business and economics. This comment refutes Sorell's arguments on a case by case basis showing why in each situation the customer is, in reality, right or the situation is not a question of the customer being right or wrong. Existing knowledge from economics and marketing is shown to provide richer, more parsimonious explanations and answers to the problems and dilemmas posed by Sorell. |
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| ISSN: | 1573-0697 |
| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1023/A:1017992508417 |