An Ethical and Legal Synthesis of Dumping: Growing Concerns in International Marketing

International law holds that a firm is dumping if its foreign price is either below its domestic price or below its marginal cost. Domestic firms often claim that a low-cost foreign firm is engaged in a long run strategy to destroy the domestic industry and harm domestic consumers. Dumping is a perm...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Delener, Nejdet (Συγγραφέας)
Τύπος μέσου: Ηλεκτρονική πηγή Άρθρο
Γλώσσα:Αγγλικά
Έλεγχος διαθεσιμότητας: HBZ Gateway
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Έκδοση: Springer Science + Business Media B. V 1998
Στο/Στη: Journal of business ethics
Έτος: 1998, Τόμος: 17, Τεύχος: 15, Σελίδες: 1747-1753
Άλλες λέξεις-κλειδιά:B Marketing Strategy
B International Market
B Μάρκετινγκ
B Foreign Firm
B Marginal Cost
Διαθέσιμο Online: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Περιγραφή
Σύνοψη:International law holds that a firm is dumping if its foreign price is either below its domestic price or below its marginal cost. Domestic firms often claim that a low-cost foreign firm is engaged in a long run strategy to destroy the domestic industry and harm domestic consumers. Dumping is a permanent feature of marketing strategies of numerous companies, and anti-dumping complaints are increasingly resorted to as a defensive instrument to stop the challengers. This article offers a synthesis of ethical and legal issues involved and relates them to marketing concerns in international operations. What is the current state of dumping legislation? What concern over personal ethics should a manager have? Using teleological and deontological philosophies of ethics the argument is made that the marketing manager who set very low prices for an international market is not behaving unethically.
ISSN:1573-0697
Περιλαμβάνει:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1006096208553