Social Costs of Environmental Justice Associated with the Practice of Green Marketing

This paper presents a conceptual link among green marketing, environmental justice, and industrial ecology. It argues for greater awareness of environmental justice in the practice of green marketing. In contrast with the type of costs commonly discussed in the literature, the paper identified anoth...

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Bibliographic Details
Published in:Journal of business ethics
Main Author: Oyewole, Philemon (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2001
In: Journal of business ethics
Further subjects:B Environmental Justice
B industrial ecology
B social costs
B Green marketing
Online Access: Volltext (JSTOR)
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Description
Summary:This paper presents a conceptual link among green marketing, environmental justice, and industrial ecology. It argues for greater awareness of environmental justice in the practice of green marketing. In contrast with the type of costs commonly discussed in the literature, the paper identified another type of costs, termed "costs with positive results," that may be associated with the presence of environmental justice in green marketing. A research agenda is finally suggested to determine consumers' awareness of environmental justice, and their willingness to bear the costs associated with it.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1026592805470