A Framework for the Examination of Relational Ethics: An Interactionist Perspective
Despite the widespread agreement that the ontology of the marketing discipline is exchange, marketing ethics researchers have largely adopted a monadic viewpoint of ethical decision making. In this research, an interactionist approach is adopted in order to introduce a dyadic perspective of un/ethic...
Authors: | ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
1999
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In: |
Journal of business ethics
Year: 1999, Volume: 19, Issue: 3, Pages: 241-253 |
Further subjects: | B
Decision Making
B Ethical Decision B Ethical Dilemma B Research Direction B Marketing |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
Summary: | Despite the widespread agreement that the ontology of the marketing discipline is exchange, marketing ethics researchers have largely adopted a monadic viewpoint of ethical decision making. In this research, an interactionist approach is adopted in order to introduce a dyadic perspective of un/ethical decision making. The dyadic model includes each channel member's individual, situational and decision process factors linked by relationalism, an emerging paradigm in marketing channels. Relationalism is represented as a discriminating variable between perceived ethical dilemma and decision behaviour. Finally, a number of theoretical propositions are presented and future research directions are discussed. |
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ISSN: | 1573-0697 |
Contains: | Enthalten in: Journal of business ethics
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Persistent identifiers: | DOI: 10.1023/A:1005935011952 |