Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations

Research into the ethics of personal selling and sales management has continued to increase in volume and importance. Because there is now a diversity of opinions and findings in this literature, an assessment of the status of existing knowledge is needed to provide focus and clarity. There have bee...

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主要作者: McClaren, Nicholas (Author)
格式: 電子 Article
語言:English
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出版: Springer Science + Business Media B. V 2000
In: Journal of business ethics
Year: 2000, 卷: 27, 發布: 3, Pages: 285-303
Further subjects:B Recent Attention
B Empirical Finding
B General Public
B Economic Growth
B Significant Research
在線閱讀: Volltext (JSTOR)
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實物特徵
總結:Research into the ethics of personal selling and sales management has continued to increase in volume and importance. Because there is now a diversity of opinions and findings in this literature, an assessment of the status of existing knowledge is needed to provide focus and clarity. There have been no comprehensive reviews of the studies of ethics and salespeople, sales managers or sales management, despite recent attention from researchers, practitioners and the general public. The purpose of this review is to comment upon the more significant research in the sales ethics field with the objective of providing insight into the extent and direction of this knowledge, to evaluate the basis upon which it is founded, and to suggest areas of exploration that may be useful for increasing our understanding of it.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1006371309983