What Will Consumers Pay for Social Product Features?
The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success – such as environmental protect...
Authors: | ; ; ; |
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格式: | 电子 文件 |
语言: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
出版: |
Springer Science + Business Media B. V
2003
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In: |
Journal of business ethics
Year: 2003, 卷: 42, 发布: 3, Pages: 281-304 |
Further subjects: | B
workers' rights
B Willingness-to-pay B Ethical consumerism B choice modeling B Animal Rights |
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总结: | The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success – such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products. |
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ISSN: | 1573-0697 |
Contains: | Enthalten in: Journal of business ethics
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Persistent identifiers: | DOI: 10.1023/A:1022212816261 |