Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses
The lack of attention to sustainability, as a concept with multiple dimensions, has presented a developmental gap in green marketing literature, sustainability, and marketing literature for decades. Based on the established premise of customer–corporate (C–C) identification, in which consumers respo...
| Auteurs: | ; |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Springer Science + Business Media B. V
2011
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| Dans: |
Journal of business ethics
Année: 2011, Volume: 104, Numéro: 2, Pages: 269-282 |
| Sujets non-standardisés: | B
Expérience
B Environnement (art) B Sustainability B Consumer responses B Economical |
| Accès en ligne: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |