Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses
The lack of attention to sustainability, as a concept with multiple dimensions, has presented a developmental gap in green marketing literature, sustainability, and marketing literature for decades. Based on the established premise of customer–corporate (C–C) identification, in which consumers respo...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2011
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In: |
Journal of business ethics
Year: 2011, Volume: 104, Issue: 2, Pages: 269-282 |
Further subjects: | B
Experiment
B Sustainability B Consumer responses B Economical B Environment (Art) |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |