An Emotion-Based Model of Salesperson Ethical Behaviors

Academic research studies examining the ethical attitudes and behaviors of salespeople have produced several frameworks that explore the ethical decision-making processes to which salespeople adhere when faced with ethical dilemmas. Past literature enriches our understanding; however, a critical rev...

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Bibliographic Details
Authors: Agnihotri, Raj (Author) ; Rapp, Adam (Author) ; Kothandaraman, Prabakar (Author) ; Singh, Rakesh K. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2012
In: Journal of business ethics
Year: 2012, Volume: 109, Issue: 2, Pages: 243-257
Further subjects:B Salespeople
B Ethical behaviors
B Role clarity
B Emotional traits
B ethical attitudes
B ethical decision-making
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Summary:Academic research studies examining the ethical attitudes and behaviors of salespeople have produced several frameworks that explore the ethical decision-making processes to which salespeople adhere when faced with ethical dilemmas. Past literature enriches our understanding; however, a critical review of the relevant literature suggests that an emotional route to salesperson ethical decision-making has yet to be explored. Given the fact that individuals’ emotional capacities play an important role in decision-making when faced with an ethical dilemma, there is a need for empirical research in this area. We address this issue by outlining and testing an emotion-based model to study the ethical attitudes and behaviors of salespeople in a relational selling context. Building on the cognitive-affective model proposed by Gaudine and Thorne (J Bus Ethics 31:175–187, 2001), we outline a framework that incorporates higher order prosocial emotions: capacity for concern and capacity for guilt. We include salesperson’s role clarity within the organization as a moderator to examine person–situation interaction.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-011-1123-3