Negative Publicity Effect of the Business Founder’s Unethical Behavior on Corporate Image: Evidence from China
The unethical behavior of a business founder often leads to negative publicity which substantially affects positive corporate image. The amount of negative publicity relating to business founders’ unethical behavior is on the rise in the age of online social media in China. Based on the stimulus–res...
| Auteurs: | ; |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Springer Science + Business Media B. V
2013
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| Dans: |
Journal of business ethics
Année: 2013, Volume: 117, Numéro: 1, Pages: 111-121 |
| Sujets non-standardisés: | B
Business founder
B Entrepreneurship and ethics B Unethical Behavior B Entrepreneurs B negative publicity B Corporate image |
| Accès en ligne: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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| 520 | |a The unethical behavior of a business founder often leads to negative publicity which substantially affects positive corporate image. The amount of negative publicity relating to business founders’ unethical behavior is on the rise in the age of online social media in China. Based on the stimulus–response theory and balance theory, this paper developed a theoretical model to examine how negative publicity about a business founder’s unethical behavior affects corporate image. The proposed model was tested by the partial least squares technique. Results show that perceived severity, publicity intensity and recovery performance are predictors of corporate image: perceived severity has a negative impact on positive corporate image; publicity intensity and recovery performance have positive impacts on positive corporate image; and founder image mediates the relationships between the three predictors and corporate image. Moreover, initial consumer impression of business founders has a positive impact on positive corporate image. | ||
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