Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement

Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-...

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Authors: Chatzidakis, Andreas (Author) ; Kastanakis, Minas (Author) ; Stathopoulou, Anastasia (Author)
格式: 电子 文件
语言:English
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出版: Springer Science + Business Media B. V 2016
In: Journal of business ethics
Year: 2016, 卷: 133, 发布: 1, Pages: 95-109
Further subjects:B theory of planned behavior
B Attitude–behavior gap
B Consumer ethical decision making
B Ethical consumerism
B Fair Trade
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总结:Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large scale survey study in London, UK. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-014-2347-9