How Can a Deontological Decision Lead to Moral Behavior? The Moderating Role of Moral Identity

Deontology and utilitarianism are two competing principles that guide our moral judgment. Recently, deontology is thought to be intuitive and is based on an error-prone and biased approach, whereas utilitarianism is relatively reflective and a suitable framework for making decision. In this research...

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Bibliographic Details
Authors: Xu, Zhi Xing (Author) ; Ma, Hing Keung (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2016
In: Journal of business ethics
Year: 2016, Volume: 137, Issue: 3, Pages: 537-549
Further subjects:B Deontology
B Ethical predispositions
B Moral Decision
B Moral Identity
B Utilitarianism
B Moral Behavior
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