CSR Initiatives as Market Signals: A Review and Research Agenda

The purpose of this paper is to provide a basis for a systematic development of signaling theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive of a strategic CSR approach; (ii) maps extant research on signaling through CSR initiatives; (iii) offers a comprehen...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Zerbini, Fabrizio (Συγγραφέας)
Τύπος μέσου: Ηλεκτρονική πηγή Άρθρο
Γλώσσα:Αγγλικά
Έλεγχος διαθεσιμότητας: HBZ Gateway
Journals Online & Print:
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Fernleihe:Fernleihe für die Fachinformationsdienste
Έκδοση: Springer Science + Business Media B. V 2017
Στο/Στη: Journal of business ethics
Έτος: 2017, Τόμος: 146, Τεύχος: 1, Σελίδες: 1-23
Άλλες λέξεις-κλειδιά:B Signaling
B CSR initiatives
B Signals
B Strategic CSR
B Ethicality
Διαθέσιμο Online: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Περιγραφή
Σύνοψη:The purpose of this paper is to provide a basis for a systematic development of signaling theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive of a strategic CSR approach; (ii) maps extant research on signaling through CSR initiatives; (iii) offers a comprehensive assessment of the most diffused CSR initiatives and discusses their eligibility as signaling devices; and (iv) outlines a research agenda to further develop and test signaling theory in business ethics. Specifically, the study reconsiders some key assumptions, identifies key gaps in empirical validation, and proposes directions to extend multiple signal, signaling pattern, and target cases.
ISSN:1573-0697
Περιλαμβάνει:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-015-2922-8