CSR Initiatives as Market Signals: A Review and Research Agenda

The purpose of this paper is to provide a basis for a systematic development of signaling theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive of a strategic CSR approach; (ii) maps extant research on signaling through CSR initiatives; (iii) offers a comprehen...

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Détails bibliographiques
Auteur principal: Zerbini, Fabrizio (Auteur)
Type de support: Électronique Article
Langue:Anglais
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Publié: Springer Science + Business Media B. V 2017
Dans: Journal of business ethics
Année: 2017, Volume: 146, Numéro: 1, Pages: 1-23
Sujets non-standardisés:B Signaling
B CSR initiatives
B Signals
B Strategic CSR
B Ethicality
Accès en ligne: Volltext (JSTOR)
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Description
Résumé:The purpose of this paper is to provide a basis for a systematic development of signaling theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive of a strategic CSR approach; (ii) maps extant research on signaling through CSR initiatives; (iii) offers a comprehensive assessment of the most diffused CSR initiatives and discusses their eligibility as signaling devices; and (iv) outlines a research agenda to further develop and test signaling theory in business ethics. Specifically, the study reconsiders some key assumptions, identifies key gaps in empirical validation, and proposes directions to extend multiple signal, signaling pattern, and target cases.
ISSN:1573-0697
Contient:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-015-2922-8