CSR Initiatives as Market Signals: A Review and Research Agenda

The purpose of this paper is to provide a basis for a systematic development of signaling theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive of a strategic CSR approach; (ii) maps extant research on signaling through CSR initiatives; (iii) offers a comprehen...

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主要作者: Zerbini, Fabrizio (Author)
格式: 電子 Article
語言:English
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出版: Springer Science + Business Media B. V 2017
In: Journal of business ethics
Year: 2017, 卷: 146, 發布: 1, Pages: 1-23
Further subjects:B Signaling
B CSR initiatives
B Signals
B Strategic CSR
B Ethicality
在線閱讀: Volltext (JSTOR)
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實物特徵
總結:The purpose of this paper is to provide a basis for a systematic development of signaling theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive of a strategic CSR approach; (ii) maps extant research on signaling through CSR initiatives; (iii) offers a comprehensive assessment of the most diffused CSR initiatives and discusses their eligibility as signaling devices; and (iv) outlines a research agenda to further develop and test signaling theory in business ethics. Specifically, the study reconsiders some key assumptions, identifies key gaps in empirical validation, and proposes directions to extend multiple signal, signaling pattern, and target cases.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-015-2922-8