Do CSR Messages Resonate? Examining Public Reactions to Firms’ CSR Efforts on Social Media
We posit a key goal of firms’ corporate social responsibility (CSR) efforts is to influence reputation through carefully crafted communicative practices. This trend has accelerated with the rise of social media such as Twitter and Facebook, which are essentially public message networks that organiza...
| Authors: | ; ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2019
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| In: |
Journal of business ethics
Year: 2019, Volume: 155, Issue: 2, Pages: 359-377 |
| Further subjects: | B
Corporate social responsibility
B CSR B CSR communication B Social media B Corporate Reputation B Signaling theory |
| Online Access: |
Volltext (lizenzpflichtig) |