Frontline Employees as Corporate Social Responsibility (CSR) Ambassadors: A Quasi-Field Experiment
As past research has identified frontline employees as the primary communicators of a company’s CSR, this paper reports on a large-scale quasi-field experiment aimed at gaining a deeper understanding of the levers of successful in-store, point-of-sale, CSR communication. In cooperation with a large...
Authors: | ; ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2019
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In: |
Journal of business ethics
Year: 2019, Volume: 157, Issue: 2, Pages: 359-373 |
Further subjects: | B
Boundary-spanning agents
B CSR communication B Managers’ personal support B Frontline employees B CSR ambassadors B In-store communication B Corporate social responsibility (CSR) B Point-of-sale communication B CSR-related training of employees |
Online Access: |
Volltext (lizenzpflichtig) |