Normative Marketing Ethics Redux, Incorporating a Reply to Smith
Author of "Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature," responds to Smith's comment. Content is mostly of a reply orientation, targeting Smith's general and specific objections sequentially and in appropriate detail. Because Smith...
| Κύριος συγγραφέας: | |
|---|---|
| Τύπος μέσου: | Ηλεκτρονική πηγή Άρθρο |
| Γλώσσα: | Αγγλικά |
| Έλεγχος διαθεσιμότητας: | HBZ Gateway |
| Journals Online & Print: | Φόρτωση...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Έκδοση: |
Springer Science + Business Media B. V
2001
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| Στο/Στη: |
Journal of business ethics
Έτος: 2001, Τόμος: 32, Τεύχος: 1, Σελίδες: 19-34 |
| Άλλες λέξεις-κλειδιά: | B
Market Ethic
B Subject Matter B Normative Market B Specific Objection B Economic Growth |
| Διαθέσιμο Online: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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| 520 | |a Author of "Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature," responds to Smith's comment. Content is mostly of a reply orientation, targeting Smith's general and specific objections sequentially and in appropriate detail. Because Smith also introduces material not directly derived from the original Gaski article, subject matter here eventually ranges into a corresponding breadth of issues. | ||
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