Normative Marketing Ethics Redux, Incorporating a Reply to Smith
Author of "Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature," responds to Smith's comment. Content is mostly of a reply orientation, targeting Smith's general and specific objections sequentially and in appropriate detail. Because Smith...
| Главный автор: | |
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| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Опубликовано: |
Springer Science + Business Media B. V
2001
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| В: |
Journal of business ethics
Год: 2001, Том: 32, Выпуск: 1, Страницы: 19-34 |
| Другие ключевые слова: | B
Market Ethic
B Subject Matter B Normative Market B Specific Objection B Economic Growth |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Итог: | Author of "Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature," responds to Smith's comment. Content is mostly of a reply orientation, targeting Smith's general and specific objections sequentially and in appropriate detail. Because Smith also introduces material not directly derived from the original Gaski article, subject matter here eventually ranges into a corresponding breadth of issues. |
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| ISSN: | 1573-0697 |
| Второстепенные работы: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1023/A:1010652607368 |