The principles of war applied to business

The search for excellence in business is not enough. First a company has to survive before it can become excellent. Competition in the marketplace is a form of warfare. Twenty centuries of military history have produced principles of warfare that business executives can adapt for use in today's...

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Bibliographic Details
Authors: Albright, Lee (Author) ; Kleiner, Brian H. (Author)
Format: Electronic Article
Language:English
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Published: Proquest 1993
In: International journal of value-based management
Year: 1993, Volume: 6, Issue: 1, Pages: 15-22
Further subjects:B Business Strategy
B Military Leader
B Business Executive
B Core Business
B Grand Strategy
Online Access: Volltext (lizenzpflichtig)