Introduction to Special Issue on Religion, Media, and Marketing
This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warra...
VerfasserInnen: | ; |
---|---|
Medienart: | Elektronisch Aufsatz |
Sprache: | Englisch |
Verfügbarkeit prüfen: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Veröffentlicht: |
Brill
2022
|
In: |
Journal of religion, media and digital culture
Jahr: 2022, Band: 11, Heft: 1, Seiten: 1-11 |
normierte Schlagwort(-folgen): | B
Religion
/ Marketing
/ Neue Medien
|
IxTheo Notationen: | AA Religionswissenschaft AD Religionssoziologie; Religionspolitik AE Religionspsychologie AZ Neue Religionen NCE Wirtschaftsethik RJ Mission; Missionswissenschaft TA Geschichte ZG Medienwissenschaft; Digitalität; Kommunikationswissenschaft |
weitere Schlagwörter: | B
Economics
B Consumerism B Politics B Branding B Marketing |
Online Zugang: |
Volltext (kostenfrei) Volltext (kostenfrei) |
MARC
LEADER | 00000caa a22000002 4500 | ||
---|---|---|---|
001 | 1823573649 | ||
003 | DE-627 | ||
005 | 20230614164424.0 | ||
007 | cr uuu---uuuuu | ||
008 | 221125s2022 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.1163/21659214-bja10072 |2 doi | |
035 | |a (DE-627)1823573649 | ||
035 | |a (DE-599)KXP1823573649 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 0 |2 ssgn | ||
100 | 1 | |e VerfasserIn |0 (DE-588)1074269624 |0 (DE-627)831948701 |0 (DE-576)270002146 |4 aut |a Taylor, Sarah McFarland |d 1968- | |
109 | |a Taylor, Sarah McFarland 1968- |a McFarland Taylor, Sarah 1968- |a MacFarland Taylor, Sarah 1968- | ||
245 | 1 | 0 | |a Introduction to Special Issue on Religion, Media, and Marketing |
264 | 1 | |c 2022 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications of what is a two-sided phenomenon: marketing religion as a product and marketing products as religion. | ||
601 | |a Special | ||
650 | 4 | |a Politics | |
650 | 4 | |a Economics | |
650 | 4 | |a Consumerism | |
650 | 4 | |a Branding | |
650 | 4 | |a Marketing | |
652 | |a AA:AD:AE:AZ:NCE:RJ:TA:ZG | ||
689 | 0 | 0 | |d s |0 (DE-588)4049396-9 |0 (DE-627)106187155 |0 (DE-576)209081880 |2 gnd |a Religion |
689 | 0 | 1 | |d s |0 (DE-588)4037589-4 |0 (DE-627)104364246 |0 (DE-576)209025417 |2 gnd |a Marketing |
689 | 0 | 2 | |d s |0 (DE-588)4196910-8 |0 (DE-627)104456221 |0 (DE-576)210111151 |2 gnd |a Neue Medien |
689 | 0 | |5 (DE-627) | |
700 | 1 | |e VerfasserIn |0 (DE-588)1151964816 |0 (DE-627)101279038X |0 (DE-576)498558924 |4 aut |a Einstein, Mara | |
773 | 0 | 8 | |i Enthalten in |t Journal of religion, media and digital culture |d Leiden : Brill, 2012 |g 11(2022), 1, Seite 1-11 |h Online-Ressource |w (DE-627)890444412 |w (DE-600)2897232-6 |w (DE-576)489794327 |x 2165-9214 |7 nnns |
773 | 1 | 8 | |g volume:11 |g year:2022 |g number:1 |g pages:1-11 |
856 | |u https://brill.com/downloadpdf/journals/rmdc/11/1/article-p1_001.pdf |x unpaywall |z Vermutlich kostenfreier Zugang |h publisher [open (via free pdf)] | ||
856 | 4 | 0 | |u https://doi.org/10.1163/21659214-bja10072 |x Resolving-System |z kostenfrei |3 Volltext |
856 | 4 | 0 | |u https://brill.com/view/journals/rmdc/11/1/article-p1_001.xml |x Verlag |z kostenfrei |3 Volltext |
935 | |a mteo | ||
936 | u | w | |d 11 |j 2022 |e 1 |h 1-11 |
951 | |a AR | ||
ELC | |a 1 | ||
ITA | |a 1 |t 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 421926180X | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1823573649 | ||
LOK | |0 005 20230614164424 | ||
LOK | |0 008 221125||||||||||||||||ger||||||| | ||
LOK | |0 035 |a (DE-Tue135)IxTheo#2022-11-24#FFB8E9033228E38FE0E09F036CFA0CA1CA014BC7 | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 935 |a ixzs |a zota | ||
LOK | |0 936ln |0 1442042966 |a AA | ||
LOK | |0 936ln |0 1442043016 |a AD | ||
LOK | |0 936ln |0 1442043024 |a AE | ||
LOK | |0 936ln |0 1442043326 |a AZ | ||
LOK | |0 936ln |0 1442052953 |a NCE | ||
LOK | |0 936ln |0 1442053240 |a RJ | ||
LOK | |0 936ln |0 1442053402 |a TA | ||
LOK | |0 936ln |0 1764172264 |a ZG | ||
OAS | |a 1 | ||
ORI | |a TA-MARC-ixtheoa001.raw | ||
REL | |a 1 | ||
STA | 0 | 0 | |a Marketing,New media,Digital media,Religion,Religions,Religion,Religion in literature |
STB | 0 | 0 | |a Marketing,Mercatique,Mercatique,Marketing,Nouveaux médias,Religion,Religions,Religion |
STC | 0 | 0 | |a Marketing,Nuevos medios digitales,Religión,Religión,Religión |
STD | 0 | 0 | |a Marketing,Nuovi media,Media digitali,Media digitali,Religione,Religione,Religione |
STE | 0 | 0 | |a 宗教,宗教,巿场营销,营销,巿场营销,新媒体 |
STF | 0 | 0 | |a 宗教,宗教,巿場營銷,營銷,巿場行銷,新媒體 |
STG | 0 | 0 | |a Marketing,Novos meios digitais,Religião,Religião |
STH | 0 | 0 | |a Маркетинг,Новые медиа,Религия (мотив),Религия |
STI | 0 | 0 | |a Θρησκεία (μοτίβο),Θρησκεία,Μάρκετινγκ,Marketing,Νέα Μέσα,Ψηφιακά Μέσα |
SUB | |a REL | ||
SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |
SYG | 0 | 0 | |a Religion,Mystik,Mythologie , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , Digitale Medien |