Introduction to Special Issue on Religion, Media, and Marketing
This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warra...
| Auteurs: | ; |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Brill
2022
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| Dans: |
Journal of religion, media and digital culture
Année: 2022, Volume: 11, Numéro: 1, Pages: 1-11 |
| Sujets / Chaînes de mots-clés standardisés: | B
Religion
/ Marketing
/ Nouveaux médias
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| Classifications IxTheo: | AA Sciences des religions AD Sociologie des religions AE Psychologie de la religion AZ Nouveau mouvement religieux NCE Éthique des affaires RJ Mission TA Histoire ZG Sociologie des médias; médias numériques; Sciences de l'information et de la communication |
| Sujets non-standardisés: | B
Economics
B Consumerism B Politics B Branding B Marketing |
| Accès en ligne: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Résumé: | This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications of what is a two-sided phenomenon: marketing religion as a product and marketing products as religion. |
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| ISSN: | 2165-9214 |
| Contient: | Enthalten in: Journal of religion, media and digital culture
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| Persistent identifiers: | DOI: 10.1163/21659214-bja10072 |