Introduction to Special Issue on Religion, Media, and Marketing
This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warra...
| Authors: | ; |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Brill
2022
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| Em: |
Journal of religion, media and digital culture
Ano: 2022, Volume: 11, Número: 1, Páginas: 1-11 |
| (Cadeias de) Palavra- chave padrão: | B
Religião
/ Marketing
/ Novos meios digitais
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| Classificações IxTheo: | AA Ciências da religião AD Sociologia da religião AE Psicologia da religião AZ Nova religião NCE Ética econômica RJ Missão T História ZG Media studies; Digital media; Communication studies |
| Outras palavras-chave: | B
Economics
B Consumerism B Politics B Branding B Marketing |
| Acesso em linha: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Resumo: | This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications of what is a two-sided phenomenon: marketing religion as a product and marketing products as religion. |
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| ISSN: | 2165-9214 |
| Obras secundárias: | Enthalten in: Journal of religion, media and digital culture
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| Persistent identifiers: | DOI: 10.1163/21659214-bja10072 |