Introduction to Special Issue on Religion, Media, and Marketing
This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warra...
| Главные авторы: | ; |
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| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Опубликовано: |
Brill
2022
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| В: |
Journal of religion, media and digital culture
Год: 2022, Том: 11, Выпуск: 1, Страницы: 1-11 |
| Нормированные ключевые слова (последовательности): | B
Религия
/ Маркетинг
/ Новые медиа
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| Индексация IxTheo: | AA Религиоведение AD Социология религии AE Психология религии AZ Новая религия NCE Экономическая этика RJ Миссионерство TA История ZG Media studies; Digital media; Communication studies |
| Другие ключевые слова: | B
Economics
B Consumerism B Маркетинг B Politics B Branding |
| Online-ссылка: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Итог: | This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications of what is a two-sided phenomenon: marketing religion as a product and marketing products as religion. |
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| ISSN: | 2165-9214 |
| Второстепенные работы: | Enthalten in: Journal of religion, media and digital culture
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| Persistent identifiers: | DOI: 10.1163/21659214-bja10072 |