“Cookies to serve God’s glory”: the St Roger Abbey organic French patisserie as a religious and secular site
This article examines a small French patisserie in the Chicago suburbs, St Roger Abbey, operated by the Fraternité Notre Dame, a Marian devotional movement. Using visual analysis of the physical space and product packaging, and textual analysis of their marketing material, I argue that the patisseri...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Carfax Publ.
2023
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| In: |
Journal of contemporary religion
Year: 2023, Volume: 38, Issue: 3, Pages: 427-448 |
| Further subjects: | B
Authenticity
B visual analysis B Postsecularism B Nostalgia B Commerce B Food B Business |
| Online Access: |
Volltext (lizenzpflichtig) |
| Summary: | This article examines a small French patisserie in the Chicago suburbs, St Roger Abbey, operated by the Fraternité Notre Dame, a Marian devotional movement. Using visual analysis of the physical space and product packaging, and textual analysis of their marketing material, I argue that the patisserie’s proprietors deploy religious symbols and concepts to invoke, both explicitly and implicitly, authenticity and value, drawing from a reservoir of cultural nostalgia and exoticism. St Roger Abbey markets itself as offering the spiritual authenticity of the premodern, allowing individuals figuratively and literally to consume these markers of nostalgia and authenticity and, in doing so, reinforce their constructed identities within the sanctioned bounds of contemporary neoliberal capitalism. The case of St Roger Abbey challenges social models that emphasize a secular/religious divide. |
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| ISSN: | 1469-9419 |
| Contains: | Enthalten in: Journal of contemporary religion
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| Persistent identifiers: | DOI: 10.1080/13537903.2023.2251282 |