Adopting Marketing Communications: Publicity Campaigning in the Evangelical Lutheran Church of Finland
The Evangelical Lutheran Church of Finland (ELCF) has utilized wide-scale advertising, especially during the 21st century. These campaigns serve both publicity and advertising campaigns, but there is no clear understanding of when, how and why the ELCF adopted this form of marketing communication. M...
| Autore principale: | |
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| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Journals Online & Print: | Caricamento...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Pubblicazione: |
Universitetsforlaget
[2020]
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| In: |
Nordic journal of religion and society
Anno: 2020, Volume: 33, Fascicolo: 1, Pagine: 30-41 |
| (sequenze di) soggetti normati: | B
Suomen evankelis-luterilainen kirkko
/ Pubbliche relazioni
/ Marketing
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| Notazioni IxTheo: | AD Sociologia delle religioni KBE Scandinavia KDD Chiesa evangelica ZA Scienze sociali |
| Altre parole chiave: | B
Publicity campaigns
B Evangelical Lutheran Church B Finland B Branding B Communication |
| Accesso online: |
Volltext (Verlag) Volltext (doi) |