Adopting Marketing Communications: Publicity Campaigning in the Evangelical Lutheran Church of Finland
The Evangelical Lutheran Church of Finland (ELCF) has utilized wide-scale advertising, especially during the 21st century. These campaigns serve both publicity and advertising campaigns, but there is no clear understanding of when, how and why the ELCF adopted this form of marketing communication. M...
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| 格式: | 電子 Article |
| 語言: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | 載入...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| 出版: |
Universitetsforlaget
[2020]
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| In: |
Nordic journal of religion and society
Year: 2020, 卷: 33, 發布: 1, Pages: 30-41 |
| Standardized Subjects / Keyword chains: | B
Suomen evankelis-luterilainen kirkko
/ 公共關係
/ 巿場營銷
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| IxTheo Classification: | AD Sociology of religion; religious policy KBE Northern Europe; Scandinavia KDD Protestant Church ZA Social sciences |
| Further subjects: | B
Publicity campaigns
B Evangelical Lutheran Church B Finland B Branding B Communication |
| 在線閱讀: |
Volltext (Verlag) Volltext (doi) |