Saturday Review's annual advertising awards
Saturday Review's long, commendable effort to identify corporations willing to promote the general good through their advertising was damaged in 1977 because of procedural changes in the awards. Prior to 1977 the named judges made the important distinction between ‘public-service (non-image)’ a...
| 1. VerfasserIn: | |
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| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
Springer Science + Business Media B. V
1983
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| In: |
Journal of business ethics
Jahr: 1983, Band: 2, Heft: 2, Seiten: 73-78 |
| weitere Schlagwörter: | B
General Good
B Single Category B Important Distinction B Public Relation B Economic Growth |
| Online Zugang: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Zusammenfassung: | Saturday Review's long, commendable effort to identify corporations willing to promote the general good through their advertising was damaged in 1977 because of procedural changes in the awards. Prior to 1977 the named judges made the important distinction between ‘public-service (non-image)’ and ‘public-relations (corporate image)’ advertising. But in 1977 the judges were not named and the public service/public relations distinction was eliminated, replaced by the single category of ‘public spirited ads’. Most of these ads, however, were not ‘public spirited’, but were public relations ads. But in 1978 this deception was ended by the empaneling of a new kind of jury, one drawn from the S.I. Newhouse School of Public Communications. |
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| ISSN: | 1573-0697 |
| Enthält: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/BF00381696 |