Attitudes of marketing professionals toward ethics in marketing research: A cross-national comparison

The study reported here examines, in the context of Crawford's (1970) items, differences in research ethics attitudes among marketing professionals in Australia, Canada, Great Britian, and the United States. The study results indicate the lack of significant differences in research ethics attit...

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Bibliographic Details
Main Author: Akaah, Ishmael P. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1990
In: Journal of business ethics
Year: 1990, Volume: 9, Issue: 1, Pages: 45-53
Further subjects:B Marketing Research
B Research Ethic
B United States
B Economic Growth
B Marketing
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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