Attitudes of marketing professionals toward ethics in marketing research: A cross-national comparison
The study reported here examines, in the context of Crawford's (1970) items, differences in research ethics attitudes among marketing professionals in Australia, Canada, Great Britian, and the United States. The study results indicate the lack of significant differences in research ethics attit...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1990
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| In: |
Journal of business ethics
Year: 1990, Volume: 9, Issue: 1, Pages: 45-53 |
| Further subjects: | B
Marketing Research
B Research Ethic B United States B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |