Exploring the structure of ethical attributions as a component of the consumer decision model: The vicarious versus personal perspective

The managerial ethics literature is used as a base for the inclusion of Ethical Attribution, as an element in the consumer's decision process. A situational model of ethical consideration in consumer behavior is proposed and examined for Personal vs. Vicarious effects. Using a path analytic app...

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Bibliographic Details
Authors: Whalen, Joel (Author) ; Pitts, Robert E. (Author) ; Wong, John K. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1991
In: Journal of business ethics
Year: 1991, Volume: 10, Issue: 4, Pages: 285-293
Further subjects:B Decision Process
B Ethical Consideration
B Unique Structure
B Analytic Approach
B Economic Growth
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Summary:The managerial ethics literature is used as a base for the inclusion of Ethical Attribution, as an element in the consumer's decision process. A situational model of ethical consideration in consumer behavior is proposed and examined for Personal vs. Vicarious effects. Using a path analytic approach, unique structures are reported for Personal and Vicarious situations in the evaluation of a seller's unethical behavior. An attributional paradigm is suggested to explain the results.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/BF00382967