Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2022
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In: |
Journal of business ethics
Year: 2022, Volume: 178, Issue: 4, Pages: 1043-1061 |
Further subjects: | B
AI Algorithms
B Aufsatz in Zeitschrift B Ethical considerations B Digital marketing |
Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
ISSN: | 1573-0697 |
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Contains: | Enthalten in: Journal of business ethics
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Persistent identifiers: | DOI: 10.1007/s10551-022-05048-7 |