The Strategic Management of Corporate Myths
In a new approach, which departs from traditional modes of management, highly effective leaders can use the powerful tool of organizational myths as managerial interventions to inspire, indeed control, behavior and attitudes. The authors suggest a way to analyze or ‘map’ myths, evaluate their potenc...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Proquest
1998
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| In: |
International journal of value-based management
Year: 1998, Volume: 11, Issue: 3, Pages: 237-251 |
| Further subjects: | B
Myths
B Strategic Management B corporate myths B Organizational Culture |
| Online Access: |
Volltext (lizenzpflichtig) |
| Summary: | In a new approach, which departs from traditional modes of management, highly effective leaders can use the powerful tool of organizational myths as managerial interventions to inspire, indeed control, behavior and attitudes. The authors suggest a way to analyze or ‘map’ myths, evaluate their potency, determine if the myths conflict with strategic organizational goals and, where necessary, take action to build positive and supportive myths. The myths that have been used by effective organizations are presented in support of the concepts that are advanced by the authors. |
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| ISSN: | 1572-8528 |
| Contains: | Enthalten in: International journal of value-based management
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| Persistent identifiers: | DOI: 10.1023/A:1007718232154 |